Tunzafun
Location
Westfield Knox, VIC
Year
2015
Project Type
Hospitality Interior Design
Services Provided
Project Overview
2M Creative was engaged to deliver the design for Tunzafun Xtreme, creating a vibrant and immersive entertainment destination designed to capture the excitement, energy and sense of adventure associated with modern family entertainment centres.
The project focused on developing an engaging environment that encourages exploration, interaction and repeat visitation. Drawing inspiration from contemporary entertainment venues and active play environments, the design combines bold forms, dynamic circulation paths and highly visual feature elements to create a memorable customer experience from arrival through to departure.
A key consideration throughout the design process was creating a venue that appeals to a broad demographic, from young children and families through to teenagers and group visitors. Distinct activity zones were carefully integrated into the overall layout, allowing multiple experiences to coexist while maintaining a cohesive and exciting environment.
Colour, lighting and graphic elements were utilised strategically to reinforce the energetic character of the venue and create moments of excitement throughout the customer journey. Feature architectural elements help define activity areas while enhancing wayfinding and contributing to the overall sense of immersion within the space.
The completed design delivers a contemporary entertainment environment that balances operational efficiency with a highly engaging guest experience. The result is a destination that encourages longer visits, repeat patronage and memorable shared experiences while establishing a strong visual identity for the Tunzafun Xtreme brand.
