Electrolux
Location
Harvey Norman Conference
Year
2013
Project Type
Custom Exhibition Stand
Services Provided
Project Overview
2M Creative was engaged to design, manage and deliver a custom exhibition stand for Electrolux at the Harvey Norman Conference, providing a complete turnkey solution from initial concept development through to construction, installation and final styling. The objective was to create a premium brand environment that showcased Electrolux’s latest appliance innovations while reinforcing the company’s reputation for quality, performance and contemporary design.
The stand was conceived as an immersive brand experience, balancing product presentation with customer engagement. A carefully considered layout maximised visibility across the exhibition floor while creating welcoming spaces for product demonstrations, retailer interaction and meaningful brand conversations.
Strong architectural forms, integrated graphic elements and custom-built display solutions established a highly recognisable presence within the expo environment. Distinct product zones were carefully planned to showcase individual appliance categories while maintaining a cohesive visual identity throughout the stand. Open sightlines and intuitive circulation paths encouraged visitors to engage with the full Electrolux offering and explore key product innovations.
Beyond the design phase, 2M Creative managed the construction and delivery of the stand, coordinating suppliers, trades and installation teams to ensure a seamless outcome. Styling and product presentation were carefully curated to elevate the overall experience, with every element considered to support the Electrolux brand and maximise impact on the exhibition floor.
The completed stand delivered a sophisticated and highly engaging destination within the Harvey Norman Expo, successfully showcasing the Electrolux product range while demonstrating the value of a fully integrated design, construction and event delivery approach.
